North Country will receive $3M+ from JUUL settlement

NEW YORK | The North Country will receive over $3 million from a historic $462 million multistate settlement secured from JUUL Labs Inc. (JUUL) for its role in the youth vaping epidemic that led to a dangerous rise in underage e-cigarette use nationwide. New York state will receive a total of $112.7 million through this settlement, which Attorney General Letitia James will distribute to every county, Board of Cooperative Educational Services (BOCES), and the five largest cities in the state to support programs that will help reduce and prevent underage vaping. "JUUL intentionally used deceptive marketing to hook a generation of young people on their addictive products," said Attorney General James. "Our children now face a severe public health crisis, battling addiction to dangerous e-cigarettes. As a result of this historic settlement, leaders in the North Country will have new resources to implement programs that will help prevent children from falling victim to the dangers of vaping. I thank my partners in government for their continued commitment to our children's safety." The funds will be split between counties and BOCES in the North Country: Counties Clinton County will receive $398,962.14 Essex County will receive $278,594.49 Franklin County will receive $372,792.31 Hamilton County will receive $181,640.73 Jefferson County will receive $531,347.19 Lewis County will receive $261,994.63 Saint Lawrence County will receive $383,711.63 BOCES Clinton-Essex-Warren- Washington BOCES will receive $226,598.54 Franklin-Essex-Hamilton BOCES will receive $128,010.19 Jefferson-Lewis-Oneida- Hamilton-Herkimer BOCES will receive $368,831 Saint Lawrence-Lewis BOCES will receive $232,632.83 After JUUL launched in 2015, e-cigarette use among New York high school students skyrocketed. By 2019, the proliferation of vaping led to a national outbreak of severe vaping-related illnesses, with more than 2,500 hospitalizations. In October 2019, a 17-year-old male from the Bronx died due to a vaping-related illness, making him the first reported vaping-related fatality in New York, and the youngest vaping-related fatality in the United States. In November 2019, Attorney General James sued JUUL for its deceptive and misleading marketing that glamorized vaping and targeted young people. In April 2023, Attorney General James secured the largest multistate agreement with JUUL and its former directors and executives for their role in fueling the youth vaping epidemic. The settlement funds will be used for evidence-based measures to combat underage vaping and e-cigarette addiction. Counties and BOCES must dedicate the settlement funds they receive to programs in five categories: Public education campaigns to prevent e-cigarette use among young people. Community, school, and university-based anti-vaping programs. Vaping cessation services in communities, schools, and colleges. Enforcement of vaping laws and regulations. Public health research into e-cigarette use among young people and the effectiveness of anti-vaping programs. "I'm pleased to see the North Country will receive over $3 million in the settlement with JUUL," said Sen. Dan Stec. "This will go a long way towards educating young people on the dangers of e-cigarettes, helping them to see through misleading advertising and make informed decisions." "Vaping companies are targeting youth and they must be held accountable, and I am glad that the Attorney General's office is holding JUUL responsible for their sales and marketing tactics," said Assemblymember Billy Jones. "This court settlement will help our community combat this crisis and prevent our youth from the harmful health effects of vaping."

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North Country will receive $3M+ from JUUL settlement

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